At FESPA 2025, Guandong – a leader company in digital printing media – continues its journey along the Green Promenade, confirming its role as a promoter of sustainable solutions. For years, the “Specialist of the Specialties” has been offering a complete range of PVC-Free substrates, certified by the GreenLife label, providing eco-friendly alternatives across all current product lines.
These exclusive materials are designed to meet the demands of a market that is increasingly challenging, competitive, and focused on performance and environmental responsibility.
Among the highlights on display at the Berlin show are several exclusive products such as Poly-Rafia, Poly-Banner, and PP-Banner, all made from polyolefin mono-resin – an innovative material that allows 100% recycling without costly intermediate separation steps. These solutions are the result of a deep-rooted commitment to innovation, embodied both in continuous R&D investments for the development of cutting-edge media and in a heightened responsiveness to the specific needs of each European market.
This commitment will also be reflected at FESPA in the presentation of Guandong’s new Super Large Format collection, featuring fabrics and banners engineered to meet the latest digital printing technologies. Special attention will also be given to Mairon, the new line of plastomagnets with high mechanical resistance, ideal for industrial applications, and to Fiberboo, a biodegradable and compostable fabric made from natural bamboo fibers.
For Guandong, the trade fair will also be the opportunity to officially introduce its newly strengthened commercial team. The addition of strategic figures, selected for their solid printing industry experience and in-depth knowledge of local markets, will ensure enhanced customer service. Making his debut at FESPA 2025 will be Daniel Picha, Guandong's new Area Manager tr for Northern Europe, with a strong background in the ink industry and a deep understanding of key regions such as the UK, Scandinavia, the Baltics, and Central Europe. Heading up Southern Europe will be Moira Bentoglio, an expert in surface finishing and printing on plastic and paper materials, who will oversee strategic countries such as Spain, Portugal, Greece, and the Balkans. The sales network has also been expanded with new dealers: Isabelle Roy will manage the French market, while Christian Sell, Jan Pfefferle, and Andreas Asal will serve Germany, Austria, and German-speaking Switzerland, ensuring even greater local presence and support.
The new Area Managers will welcome visitors to FESPA 2025 and guide them through an exclusive journey along Guandong’s Green Promenade – an immersive space designed to showcase and explore the Speciality Specialist's signature and sustainable materials and their innovative applications.
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