Third GWcycles cycling campaign sets new record / International bike community comes together to cycle over 768,800 kilometers / Corporate forest project in Nicaragua grows by 7,000 new trees
Gebrüder Weiss’ international community of bike enthusiasts has raised the bar with this year’s GWcycles cycling campaign: More than 600 participants came together to cycle over 768,800 kilometers – the distance it would take to the moon and back.
Between March and September, the logistics company ran its third and latest cycling campaign, aptly titled “Cycling to the moon and back,” calling on cyclists around the world to dowload the Radbonus app and cover as many kilometers as possible on two wheels. “It’s clear that bicycle mobility is growing in popularity,” remarks Frank Haas, Head of Communications at Gebrüder Weiss, “and rightly so: Cycling gives people a chance to enjoy being active and boosts both personal health and climate protection. I’m particularly pleased that we were once again able to encourage so many people to do their best to support a good cause. Thank you to everyone who got involved!”
Another benefit is that each kilometer cycled helps to protect the climate. The 2024 cycling campaign has enabled Gebrüder Weiss to plant 7,000 new trees in the corporate forest in Nicaragua. A total of 19,000 trees have been planted since the campaign was launched in 2022. Once fully grown, these trees will absorb around 285 tons of CO2 from the atmosphere per year.
gw-world.com
