Dynamic, changeable and an experience in itself: that describes the LAGO shopping centre in Constance, a stone's throw from the shores of Lake Constance. The declared aim: to offer an urban and modern shopping experience with an exclusive "lake feeling". The focus is on an atmospheric ambience in the centre that makes shopping an experience. In search of an additional "wow effect", Lucerne-based screenFOODnet was commissioned to use its 20 years of know-how to develop an exclusive solution.
The mission was clear: to bring the wonderful surroundings - Lake Constance, mountains, seasons, weather - into LAGO. After on-site visits, screenFOODnet designed a digital, yet emotionally charged solution. On a four-by-seven-metre LED video wall, suspended in the large atrium near the glass lift and escalators, atmospheric images provide a visual reference to Lake Constance, among other things. The video wall also features creatively staged and animated images from the current advertising campaign.
The content is produced by screenFOODnet and adapted to the marketing concept of the LAGO shopping centre. The videos and images are accompanied by coordinated sound effects - the wall appeals to several senses and thus becomes a strong, yet unobtrusive eye-catcher. The content appears to be a unified whole with the centre atmosphere and the current decoration, and picks up on seasons and events.
www.screenfoodnet.com
